A NEW IDENTITY FOR SOUTH AUSTRALIA'S BANK
Tuesday, 14 October 2014
BankSA has unveiled a brand new logo featuring a stylised geographical outline of South Australia and a ‘Let’s do this’ tag line.
Establishing a new brand identity signals an important transformation underway within the business.
BankSA, which counts one in three South Australians as customers and has been synonymous with the State for 166 years, has relinquished the Sturt Desert Pea motif in favour of a new logo.
The change - one of the largest in the bank’s history - signals a broader transformation as BankSA introduces a contemporary network, and new products and services in line with customer needs and global trends.
BankSA Chief Executive Nick Reade, said that South Australians had helped shape the State’s bank of the future through their banking patterns and feedback.
“Our customers have demonstrated that if South Australia is to successfully realise its potential at home and on the world stage, it needs its foundation businesses to step up and reflect the dynamism, momentum and energy of the State in the way they work, behave and project themselves.
“While South Australia has moved forward in leaps and bounds, embracing change and transforming itself for the better, BankSA’s identity has remained stationary,” Mr Reade said.
“To ensure we continue to contribute to our State as a strong, local bank for another 166 years, we’re implementing some pretty big changes.
“And BankSA’s new identity is just the tip of the iceberg.”
Last week, BankSA was one of the first banks in the world to launch biometric technology in mobile banking, which allows customers to securely logon to mobile banking on their iPhone by using the fingerprint sensor, known as Touch ID.
This launch was on the back of last month’s rollout of high-end Business Connect video technology to an initial tranche of 20 Adelaide branches, providing small business customers with the opportunity to seek specialist advice from a King William Street-based team of subject matter experts.
Other changes in motion include modernising BankSA’s substantial branch network – the largest in South Australia, implementing a service revolution which will provide customers with an unprecedented level of service, restructuring parts of the business to create more customer-facing opportunities for bankers, and delivering customers new innovation and technology more quickly.
Mr Reade said that BankSA’s technology innovations were in addition to delivering customers two brand new branches at Munno Para and the new Churchill Shopping Centre in Kilburn in the coming weeks, as well as continuing to enhance the lives of South Australians generally.
“As South Australia’s local bank, complete with local leaders and local decision making, and one of the State’s biggest employers, BankSA has a significant role to play in making a difference in the State.
“By continuing to help South Australians realise their dreams of home ownership and business growth, we can make South Australia a better place for generations to come.
“But we can only do this if our business succeeds too - customers need to choose BankSA and transforming ourselves into South Australia’s bank for the future is ultimately about making it easy for them to do this.”